New for incontinence: Always Discreet Pads+ for sensitive bladder have an ?ultra? thin absorbent core that turns liquid into gel. So even though they are up to 40% thinner than to the leading brand*, they still absorb 2X more than you may need**. * percentage varies across line-up **based on average consumer loading Up to 40% thinner than the leading brand* yet absorbs 2X more than you may need.** *Percentage varies across line-up **based on average consumers loading- Also try our Incontinence Pads for occasional urine leakage when sneezing or coughing is causing wetness. - Also try our other Incontinence Pads+ for frequent urine leakage in medium intensity, when lighter absorbency pads are just not enough. '- Also try our Incontinence Pants for large amounts caused by sudden urges, or for when you are active and want protection that stays in place even better.;